Build perfect UTM tracking URLs in seconds
The destination URL without any UTM parameters.
Identifies who sends the traffic — e.g. google, newsletter.
Marketing channel — e.g. email, cpc, social.
Specific campaign name or promotion.
Paid-search keywords. Leave blank for non-search channels.
Differentiate ads or links in A/B tests.
Generated URL
UTM Parameters
Full URL
https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale-2025
96 characters
A UTM builder lets you append standardized tracking parameters to any URL so your analytics platform knows exactly where each visitor came from. Paste your destination URL, fill in the source, medium, and campaign name, and this free UTM URL generator assembles the final link instantly — ready to copy into ads, emails, or social posts without manual typing errors.
UTM parameters (Urchin Tracking Module) are short tags appended to a URL — utm_source, utm_medium, utm_campaign, utm_term, and utm_content — that tell Google Analytics and other tools which marketing effort drove each visit.
utm_source, utm_medium, and utm_campaign are considered the core three and are required by most analytics setups. utm_term (for paid-search keywords) and utm_content (for A/B ad variants) are optional.
Yes. Google Analytics treats 'Email' and 'email' as separate sources. Stick to lowercase and hyphens instead of spaces — this tool automatically converts spaces to hyphens for you.
UTM parameters have no direct impact on SEO rankings. They are only read by analytics tools. However, you should avoid linking internally with UTM tags, as it can confuse attribution and inflate session counts.