Find out exactly what your Instagram audience is worth to brands
Enter your total follower count.
Likes + comments ÷ followers × 100. Industry average: ~1–5% for most creators.
How many paid partnerships you publish per month on average.
Your Influencer Tier
Micro Influencer
25,000 followers · Good engagement (3.5%)
Est. CPM
$13
per 1,000 followers
Earnings Per Post Type
Story
$130
$78 – $208
Feed Post
$325
$195 – $520
Reel
$488
$293 – $780
Shown as estimated range (conservative – mid – optimistic). Reels typically earn the most.
Income Projections
Monthly (12 posts)
$3.9k
$2.3k – $6.2k
Annual Projection
$46.8k
$28.1k – $74.9k
Estimate Breakdown
Disclaimer: These are estimates based on publicly reported influencer rate benchmarks. Actual earnings vary widely based on brand budgets, contract type, exclusivity clauses, and negotiation. Use this as a starting point when approaching brand deals — not as a guarantee.
The Instagram Money Calculator helps creators and influencers estimate what brands will pay for sponsored posts, stories, and reels. Enter your follower count, engagement rate, and content niche to see realistic per-post earnings ranges — from nano influencers starting at a few hundred dollars to mega creators commanding tens of thousands per deal. Use it to set confident rates before your next brand negotiation.
The calculator uses published influencer rate benchmarks across five tiers (nano, micro, mid, macro, mega) and applies multipliers for your engagement rate and content niche. Higher engagement signals more audience trust, which commands premium rates. Finance and beauty niches typically earn more than gaming or lifestyle niches due to advertiser demand.
An engagement rate of 1–3% is considered average for larger accounts, while 3–6% is good, and anything above 6% is excellent. Nano influencers (under 10k followers) often see rates above 5% because their audiences are more niche and loyal — which many brands value over raw follower counts.
Yes. Reels typically earn the most because they reach the widest audience through Instagram's explore page and algorithm push. Feed posts are the standard baseline, and story placements usually earn around 40% of a feed post rate since they disappear after 24 hours and have lower average impressions.
These figures are based on aggregated industry rate cards from sources like Influencer Marketing Hub, Later, and Hopper HQ. Actual rates vary based on brand budget, exclusivity terms, usage rights, contract length, and how well your audience matches the brand's target demographic. Treat these as a starting point for rate negotiation, not a guarantee.